Business Studies

Marketing: Retail and Service (BMX3E)

Grade: 11
Credits:1.0
Type: Workplace Preparation
Language of Study: English
Prerequisites: None
Explore marketing for the retail and service sectors. Examine trends and global influences on marketing decisions, and the importance of customer service in developing a customer base. Preview Course
Interested in taking this course?
  • If you are a student already enrolled in an Ontario High School, please contact your school about taking courses with TVO ILC.
  • If your goal is to earn a high school diploma or if you are a homeschool student, an academic assessment of your application must be done before choosing courses, please visit Apply Now to start your application.
CAD $500.00
$500.00
Admin Fee
Course fees are partially subsidized for most Ontario residents. The administrative fee covers the cost for us to process your application.
Grade: 11
Credits:1.0
Type: Workplace Preparation
Language of Study: English
Prerequisites: None
Explore marketing for the retail and service sectors. Examine trends and global influences on marketing decisions, and the importance of customer service in developing a customer base. Preview Course

Course fees are partially subsidized for most Ontario residents. The administrative fee covers the cost for us to process your application.

Interested in taking this course?
  • If you are a student already enrolled in an Ontario High School, please contact your school about taking courses with TVO ILC.
  • If your goal is to earn a high school diploma or if you are a homeschool student, an academic assessment of your application must be done before choosing courses, please visit Apply Now to start your application.

Course Overview

This course focuses on marketing activities in the retail and service sectors. You will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, you will develop personal selling and information technology skills that will prepare you for a variety of marketing-related positions in the workplace.

Course Preview

Course Syllabus

1.1   An overview of marketing fundamentals

1.2   Marketing products and services

1.3   The importance of price in the marketing mix

1.4   Getting goods and services to the right place

1.5   Methods of advertising and sales promotion

2.1   Types of consumers

2.2   Consumer behaviour

2.3   Marketing research

2.4   The competitive market

2.5   The selling process

3.1   Making technology work

3.2   What kind of business is it?

3.3   Acting responsibly: Issues, ethics, Indigenous peoples, and the environment

3.4   Keeping track of inventory

3.5   Selling to Canada and the world

4.1   Marketing for success: Making it all look good

4.2   The people factor

4.3   The customer is always right

4.4   Developing your skill set

4.5   Career search strategies and employment opportunities

CAD $500.00
$500.00
Admin Fee


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